The rules of brand matchmakingOnline education mega brand Byju’s is creating co-branded products and, recently, the company collaborated with Disney to create an early learning app for young kids. Experts believe it will help the app garner reach and equity with kids on the back of Disney.
Prahlad Kakar joins ad agency Creativeland Asia as creative mentorKakar, said, “I strongly believe that one will always find the best ideas in advertising in the dustbin. You need to be around the right people who will ask you to revisit those ideas. I am hoping to work in that capacity, and teach a lesson or two to the newbies out there.”