Covid-19: Consumers avoid purchase of non vegetarian food items

The fast moving consumer goods industry clocked a decline 34% in April in terms of value compared to the sales in the months of December, January and February, due to the Covid-19 led lockdown. While modern trade saw a value growth of 5%, value g...

NEW DELHI: Consumers avoided purchase of non vegetarian food items like meat and fish during the Covid-19 outbreak as a precaution leading to a decline in sales, according to market research firm Nielsen.

The sale of fresh vegetables, fruits and sea food also took a hit while that of eggs remained least affected.

"Along with demand factors there were factors on supply side as well, the top few being lesser footfall and low shelf life worries for fresh produce," said Sameer Shukla, west market leader, South Asia, Nielsen Global Connect.


The fast moving consumer goods industry clocked a decline 34% in April in terms of value compared to the sales in the months of December, January and February, due to the Covid-19 led lockdown.

While modern trade saw a value growth of 5%, value growth in the traditional trade channel dropped by 38%.

Average prices for key categories like soft drinks, packaged ghee, tea, atta and oils witnessed an increase during the lockdown as discounts and promotions provided by retailers went down.
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Contribution of private labels went up by 5-6 percentage points across categories like atta, noodles, packaged rice, salt and non-refined oil compared to pre covid period of December January February as retailers leveraged the void created by the supply chain issues.

Around 60% consumers claim that Covid-19 has negatively impacted their household income and monthly household expenses have gone up by 3%.
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