Disney+ Hotstar ropes in 13 sponsors for IPL 2020

While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league. Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, G...

MUMBAI: Disney+ Hotstar has signed 13 sponsors for the 13th edition of the Indian Premier League (IPL), scheduled to kick off on September 19th in the UAE.

While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league.

Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank, Great Learning, Kingfisher Calendar and AMFI (Association of Mutual Funds in India).


“We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking,” said Nitin Bawankule, President, Ad Sales, Star & Disney India.

Apart from sponsors, the streaming service has also signed ad deals with Procter & Gamble, Lenskart, Kelloggs, Himalaya, Apple, Intel, JSW, Ikea, Jeep, Urban Company, Sleepwell, JBL, Visa, Mastercard, and CarDekho.

This year, Disney+ Hotstar has added some new features to the interactive Watch’N Play social feed that will allow a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform.
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Fans can express themselves using interactive emoji stream, ‘Hotshots’ selfies or new video feature ‘Duets’ that lets fans create customised videos showcasing their rendition of famous shots and reactions of their favourite IPL Heroes.

The live matches will be available only to paid subscribers of Disney+Hotstar.
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