How to subscribe to ET Prime: a stepwise guide

ET Prime allows subscribers to access insight-rich stories published daily from their desktop and mobile or from the ET app on Android and iOS. Subscribing to ET Prime involves a few simple steps.

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STEP 1: Log on to ET Prime’s website or click on the following link — https://prime.economictimes.indiatimes.com/

This will take you to the ET Prime home page. You will find the link to initiate the process of subscribing on this page.

STEP 2: On the home page, click on the tab “Start your trial”. Once you click on this tab, you will be redirected to the sign-in page.


STEP 3: Sign in using your preferred method. Registered users can sign in using their Facebook, Google, or LinkedIn account. New users can create an account in less than a minute by clicking on the “Continue with e-mail” tab.

STEP 4: Choose the subscription plan you wish to opt after completion of the trial period and click on the “Start free trial” tab.

After signing in successfully you’ll be redirected to the pricing page of ET Prime where you can view all the subscription plans. Click on the subscription plan you want to go for after the trial period ends and then click on the “Start free trial” tab to continue further.

STEP 5: Select your preferred payment mode and then click on the “Start free trial” tab.
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Users can choose either to pay the token amount — INR1 — required to verify your account via credit card, or other payment methods which include net banking, debit card, wallet, and UPI. After selecting the preferred payment mode, click on the “Start free trial” tab to continue further.

STEP 6: Now, fill up all the fields in the payment form with the relevant information and click on “Pay now”.

In the payment page choose the preferred card type and fill all the required details such as card number, name on the card, expiry date, etc. Once it’s done, click on the “Pay now” tab to proceed to the verification page on the bank’s website.

STEP 7: Fill necessary details and click on “Pay” to complete the process of payment and subscription.
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