Deloitte acquires marketing advisory and analytics firm Spatial Access

“Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives,” said Chandrashekar Mantha, ...

MUMBAI: Deloitte Touche Tohmatsu India has acquired Spatial Access, the specialised advertising and marketing advisory and analytics firm, founded by Meenakshi Menon.

The acquisition will enhance Deloitte’s advisory capabilities and enable brands to make more efficient advertising and marketing (A&M) decisions, the company said.

The announcement comes amidst the Covid-19 pandemic, which has compelled businesses to scrutinise their marketing and advertising budgets with a fine tooth comb in view of market disruptions and changing consumer behaviour.


“Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives,” said Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India.

He added that Deloitte’s endeavour is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain.

“We are excited to be a part of Deloitte,” said Meenakshi Menon, founder, Spatial Access. “Our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry.”
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According to Menon, with the acquisition, Deloitte will be able to provide a more holistic, effective, and efficient solution suite on a larger platform and deliver significantly enhanced value to stakeholders.

Deloitte said that the strategic move is aimed at bringing best-in-class solutions from two leading industry players - integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte.

With this joint proposition, brand marketers will gain deeper insights on consumers and advertising avenues that will further help position marketing spends as a strategic business investment.

Over the last 15 years, Spatial Access has been able to carve its niche in the industry with solutions in media spends advisory; Deloitte’s takeover would enable advertisers and marketers across the country to benefit from this combined domain expertise.
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