GroupM names Prasanth Kumar as South Asia head, Sam Singh quits

Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.

MUMBAI: GroupM, the marketing services conglomerate, has elevated Prasanth Kumar (PK) to the role of CEO, South Asia. Kumar, who was chief operating officer at the company, will replace Sam Singh, who quit to join TikTok-owner ByteDance in India.

Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.

“PK has performed to the highest levels for fifteen years in GroupM and agency leadership roles. He is uniquely and perfectly positioned to take on the CEO role,” said Mark Patterson, CEO, GroupM Asia Pacific.

Interestingly, GroupM had promoted Kumar in January this year to the COO role.

In his new role, Kumar will work closely with Patterson, CVL Srinivas (WPP India Country Manager), local leadership team, clients and media partners.

“We have ambitious plans to continue to leading growth in the market as we help our clients fulfil their ambitions. It’s an exciting time for India, and the region and the future is bright. PK has been very much a part of our success to date and will be in the years to come in his new role,” Patterson added.

On Singh’s exit, he added, “I’d like to thank Sam for his hard work and leadership and wish him all the best in his new role. No doubt, we will work closely with him and his new team in the future.”

CVL Srinivas commented, “PK has contributed immensely to the success of GroupM in India and South Asia through the various roles he has enjoyed since joining us back in 2004. His passion for the business, never say die attitude and a strong commitment to our clients and partners have earned him a great deal of respect across the board. I have enjoyed working with him and am excited to see him lead GroupM South Asia. I’d like to thank Sam for his leadership and wish him the very best.”

“I am humbled at the opportunity,” Kumar said. “When it comes to advertising and media, India has made its mark on the global stage and success with our consumers is of vital importance to some of the world’s biggest advertisers. It’s been thrilling to be with GroupM as we’ve led the way and there is much more to come.”




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