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The worst over, big consumer companies to increase advertising spending


The rapid expansion of consumer companies during Covid will also drive advertising.


One of India’s largest advertiser, Hindustan Unilever (HUL), has increased advertising spending which also includes promotion on the rebranding of Glow & Lovely and brands acquired from GSK Consumer.

KOLKATA/MUMBAI: India's largest consumer companies Hindustan Unilever, Amul, Britannia, ITC, LG, Marico, Emami, Parle Products and Dabur said their spending on advertising and promotion is reaching normalcy of pre-Covid levels with demand picking up and due to high number of new launches.Most of these companies said they will hike their advertising spending in the second half of the fiscal and are going forward to continue demand generation now

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