Realtors offering incentives to labourers for uninterrupted construction work

Gurgaon based M3M Group has been supporting 9,515 labor families and not only extended economic but also psychological support to them.

NEW DELHI: To ensure uninterrupted construction work post lockdown, the developers are taking care of families of labourers and even offering Rs. 2000 under referral scheme, if the labour gets a new worker to enrol. Real estate developers, who are racing against time to complete the project, are providing medical and sanitisation facilities also at the construction sites.

Gurgaon based M3M Group has been supporting 9,515 labor families and not only extended economic but also psychological support to them.

“It was a challenge to deal with them psychologically to make them believe that nothing wrong will happen despite the pandemic. These worker families are the worst hit in all aspects due to this pandemic and we are supporting them as much as possible so that they remain here for their safety,” said Payal Kanodia, Trustee, M3M Foundation.


Real estate developers are also taking steps to employ labourers who have returned from cities.

“We are providing quality labour accommodations with air cooled prefab structures. We have also started refferal scheme for every labourer to earn Rs 2000 for getting a new labour to enrol. Besides, recruiting agents are being sent to Rajasthan, Bihar and UP,” said Nayan Raheja of Raheja Developers.

Currently, in collaboration with Iskon, M3M foundation is providing lunch to all the construction workers at all M3M sites. Earlier, they had provided rice, pulses, vegetables, clean drinking water, and milk for toddlers and growing children as well as soaps for personal use, washing clothes, and hand washes.
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According to Satish Magar, president of Confederation of Real Estate Developers Association of India (CREDAI), retaining labourers was tough but developers are ensuring that they stay.

“The exodus of migration has definitely strained the realty sector. These tough times demand alternatives to cope up with the shortage and move forward in development of our projects, as construction work received a green flag from the authorities. One such strategy could be re-skilling of existing laborers present locally, the re-skilling process must be planned out in such a way that multi-tasking can be inculcated in the workers present at the construction sites,” said Yash Miglani, MD, Migsun Group.
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