Cookies on the Economic Times website

Economic Times has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings,we'll assume that you are happy to receive all cookies on the Economic Times website. However, you can change your cookie setting at any time by clicking on our Cookie Settings at any time.You can also see our Privacy Policy

Navratri-Dussehra sales jump by 20%; cos say average bill value up due to premium product sales

Agencies

The festive season is the largest spending period for consumers accounting for up to 40% of the annual sales for consumer companies. This year it is more significant as companies expect a revival of consumption which would help to offset some losses made during the lockdown.

Synopsis

Top companies like LG, Samsung, Xiaomi, Vivo, Sony, Panasonic, Croma, Vijay Sales, Great Eastern Retail, Girias Retail and Sangeetha Mobiles have reported a surge in overall business with consumers preferring to buy mostly mid-to-premium products, while for online sales the business has doubled for most brands.

Kolkata | Mumbai: India’s top smartphone and consumer electronic brands and retailers said sales had increased 10-20% during the Navratri-Dussehra period from a year earlier, making them extremely optimistic about Diwali business this year. For ecommerce platforms, the surge was more than 50%.Top companies like LG, Samsung, Xiaomi, Vivo, Sony, Panasonic, Croma, Vijay Sales, Great Eastern Retail, Girias Retail and Sangeetha Mobiles have reported

To Read the Full Story, Become an ET Prime Member

Access the exclusive Economic Times stories, Editorial and Expert opinion

Why

  • Sharp Insight-rich, Indepth stories across 20+ sectors

  • Access the exclusive Economic Times stories, Editorial and Expert opinion

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise