Jio unleashes new tariff war, ramps up offerings in postpaid segment to target high paying Airtel, Vi users

Reliance Jio Infocomm (Jio) has rolled out post-paid tariff plans to woo higher-paying subscribers, most of whom are currently with rivals Bharti Airtel and Vodafone Idea (VIL), likely triggering another round of price competition in the mobile telephony space, benefiting consumers. But analysts say the Mukesh Ambani-led telco would find it far more difficult to poach historically stickier post-paid subscribers from its two rivals, given that mobile phone users already have access to a variety of content and large dollops of data.
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