Dell becomes most-trusted brand for the second year, Mi & Samsung mobiles follow

Brand iPhone bags the fourth spot.

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From the auto sector, market leader Maruti Suzuki tops the list and is placed at eighth rank.
ET Spotlight
MUMBAI: A consumer poll has ranked American computer brand Dell as the most trusted brand in the country for the second year in a row, with Mi Mobiles occupying the second slot. Samsung Mobiles is at the third slot, while iPhone and LG Television occupy the fourth and fifth slot, respectively, as per the tenth edition of TRA Research's brand trust report.

The ranking is based on a primary research conducted based on inputs from 1,711 consumer influencers across 16 cities. Over 8,000 brands from 323 categories were analysed.

Chinese mobile brand Oppo is at the sixth slot and Sony Entertainment Television is ranked seventh.


From the auto sector, market leader Maruti Suzuki tops the list and is placed at eighth rank, followed by Samsung Televisions and Vivo Mobiles.

TRA Research has been into consumer insights and brand analytics for the past one decade.

Commenting on the ranking, TRA Research CEO N Chandramouli said the impact of the pandemic is visible on the trust placed on brands, leading to dethroning of many erstwhile category leaders.
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Getting Deep Into The Spirit: Nick Jonas, Brangelina, Drake & Other Celebs Who Own Liquor Brands
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Several A-list celebs from Hollywood have aged well over time, almost like ‘fine wine’ as they say, and so have their liquor brands. It turns out that the celebs-turned-entrepreneurs have found alcohol to be their retirement plan. As a part of the popular trend, Hollywood icons like Brangelina, Nick Jonas, Drake, among others, are experimenting with spirits and making a name for themselves in the liquor industry.

Here’s a comprehensive guide on celebs and the popular liquor brands they own.

Several A-list celebs from Hollywood have aged well over time, almost like ‘fine wine’ as they say, and so have their liquor brands. It turns out that the celebs-turned-entrepreneurs have found alcoh..
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