FB, Snapchat are done: Now, Google is including examples to make political ad policies clearer

Google will also limit targeting of political ads to general categories such as age, gender, or postal code level location.

AP
Google's main formats for political advertising are ads posted along with search query results, those shown at video viewing service YouTube, and display ads that appear on websites.
SAN FRANCISCO: Google on Wednesday updated how it handles political ads as online platforms remain under pressure to avoid being used to spread misleading information intended to influence voters.

The internet company said its rules already ban any advertiser, including those with political messages, from lying in ads. But it is making its policy more clear and adding examples of how that prohibits content such as doctored or manipulated images or video.

"It's against our policies for any advertiser to make a false claim -- whether it's a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died," Google ads product management vice president Scott Spencer said in an online post.


Examples of banned ad material included ads or links to information making demonstrably false claims that could undermine voter trust or participation in elections.

"Of course, we recognize that robust political dialogue is an important part of democracy, and no one can sensibly adjudicate every political claim, counterclaim, and insinuation," Spencer said.

"So we expect that the number of political ads on which we take action will be very limited - but we will continue to do so for clear violations."
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Google's main formats for political advertising are ads posted along with search query results, those shown at video viewing service YouTube, and display ads that appear on websites.

Google will also limit targeting of political ads to general categories such as age, gender, or postal code level location.

"Political advertisers can, of course, continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy," Spencer said.
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"This will align our approach to election ads with long-established practices in media such as TV, radio, and print, and result in election ads being more widely seen and available for public discussion."

Google will begin enforcing the changes in Britain within a week and throughout the EU by the end of the year, then in the rest of the world starting January 6, according to Spencer.
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Snap this week confirmed that it checks political ads at Snapchat to make sure they are not deceptive or misleading and thus enforce its ban on such material.

The strategy seems to be a middle ground between Facebook's controversial tolerance of proven lies in political ads and Twitter's decision to ban them all together.

Snap policies prohibit political ads that are deceptive or misleading, with an in-house team reviewing such paid messages to make sure they don't break the rules.

Twitter last week said its ban on political ads will exempt "cause-based" messages on topics related to social or environmental issues.

The San Francisco-based messaging platform plans to bar all paid political messages starting Friday, while addressing concerns expressed by activists for social causes.

Meet Google's New Hardware Family: Pixel 4 & 4 XL, Nest Mini & Wifi, Pixelbook Go, Pixel Buds & Stadia
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Tech enthusiasts, rejoice! The much-awaited and anticipated ‘Made By Google’ event, held in New York City, gave the world of tech a lot to talk about in the days to come. If the social media reactions are to be believed, the event managed to live up to the hype and expectations.

The products launched by Google - Pixel 4 and 4 XL, Pixel Buds 2, Google Nest Mini and Pixelbook 2 - generated a lot of buzz online. If you happened to miss the event, fret not! We have made a compilation of all the major announcements that happened at the event to keep you in the loop. Read on, and get yourself up to date.

Tech enthusiasts, rejoice! The much-awaited and anticipated ‘Made By Google’ event, held in New York City, gave the world of tech a lot to talk about in the days to come. If the social media reacti..
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With Pixel 4 and 4 XL, Google took the phone-interaction experience a notch higher. The tech company claimed that these devices have the fastest face unlock feature, and is the first smartphone to have a radar sensor. The motion sensor detects the proximity of the user, and reacts accordingly.

It has a 12MP + 16MP dual rear camera and a 8MP front camera which comes with the computational photography feature. The camera has a Live HDR+ capability which allows it to capture extremely bright or dark images. What’s more? Night Sight feature allows us to take magnificent pictures and dusk shots.

While it was not announced during the launch, TOI reported that Pixel 4 XL was unveiled as well. It comes with a 6.3-inch OLED screen. The Pixel 4 has a 2800 mAh battery, while the bigger sibling is backed by a 3700 mAh. Both are powered by Qualcomm Snapdragon 855 and 6GB RAM. Both will be available in 64GB and 128GB variants.

Pixel 4 comes in 3 colours - Just Black, Clearly White and a limited edition Oh-So-Orange. Both available for pre-order starting today.


Also Read: Google Pixel 4 launched at $799, won't come to India

With Pixel 4 and 4 XL, Google took the phone-interaction experience a notch higher. The tech company claimed that these devices have the fastest face unlock feature, and is the first smartphone to ..
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The new Pixelbook Go has state-of-the-art design. It is made up of light magnesium which gives it a smooth matte finish. The device has a rippled, wavy bottom which makes the laptop easier to hold. Google is offering a 15% larger battery so users can spend longer hours away from the charging point. Pixelbook Go is available only in Black, and the Pink colour-variant will be available soon.

The new Pixelbook Go has state-of-the-art design. It is made up of light magnesium which gives it a smooth matte finish. The device has a rippled, wavy bottom which makes the laptop easier to hold...
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The next generation Google Nest Mini is made up of 100% recycled plastic bottles, of course, without any compromise on the aesthetics and functions. It comes in pastel colours, including the new Sky Blue which helps it blend into the home decor easily. It comes with a third microphone so rest assured, you will be heard even in noisy environments.

It has a dedicated machine learning chip, and a home intercom, home alert system and a home phone, which allows you to call anyone in the world with Google Duo. Sounds interesting, doesn’t it?

The next generation Google Nest Mini is made up of 100% recycled plastic bottles, of course, without any compromise on the aesthetics and functions. It comes in pastel colours, including the new Sk..
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The Nest WiFi is a standalone router which, much like Nest Mini, is available in different colours. The Nest router plugs into the modem and expands the WiFi coverage at home. It increases the speed two times and provides 25% more coverage. Now that’s one helluva upgrade to Google WiFi!

The Nest WiFi is a standalone router which, much like Nest Mini, is available in different colours. The Nest router plugs into the modem and expands the WiFi coverage at home. It increases the spee..
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Ambient technology or technology that fades into background was a major theme at the Google event. As a result, the second-generation Google Pixel Buds has gone completely wireless. They are like ‘floating computers’ in your ear, as Google termed it at the event. They are powered by long-range, bluetooth technology that allows the earbuds to stay connected to your phone as long as three bedrooms away.

The best part about the buds is that they provide a hands-free access to the Google assistant. Google has also worked on its battery life. The buds provide 5 hours of listening time on a single charge, and makes good use of on-device machine learning chips. Pixel Buds 2 will be available next year in spring.

Ambient technology or technology that fades into background was a major theme at the Google event. As a result, the second-generation Google Pixel Buds has gone completely wireless. They are like ‘..
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Google introduced all the gamers to its cloud generation gaming platform, Stadia, that will launch on November 19. The platform will allow users to play games wherever they want. As a part of Google's go green initiative this year, gamers require on only a controller and screen which will minimise the hardware usage while playing.

Google introduced all the gamers to its cloud generation gaming platform, Stadia, that will launch on November 19. The platform will allow users to play games wherever they want. As a part of Googl..
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"Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed," Twitter said in its new policy.

"However, they may not reference prohibited political advertisers or political content." Twitter said the move was aimed at countering the spread of misinformation by politicians.

The political ban has drawn mixed reactions: some argue it puts pressure on Facebook to follow suit or take other steps to curb the spread of misinformation from politicians; others say a ban will be difficult to enforce.

Social media platforms have been challenged by President Donald Trump's campaign and its use of ads that contain claims which critics say have been debunked by independent fact-checkers.

Facebook CEO Mark Zuckerberg has said political advertising is not a major source of revenue but adds that he believes it is important to allow everyone a "voice," and that banning political ads would favour incumbents.
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