Holidays get fun: Tesla Tequila is here at $250

The agave-based liquor went out of stock on the company's website.

Agencies
Elon Musk had tweeted the idea of 'Teslaquila' on April Fool's day in 2018, which many of his followers thought was a joke.
ET Spotlight
Tesla Inc Chief Executive Officer Elon Musk finally made good on his promise to sell "Tesla Tequila" - two years after teasing the effort in a tweet, and the $250 bottle quickly flew off the virtual shelf.

The agave-based liquor, which was touted as "Teslaquila" two years ago, was currently out of stock on the company's website. Pictures revealed a sleek, lightning bolt-designed bottle, a lot different than what Musk imagined when he touted the Tequila.

Musk tweeted the idea of 'Teslaquila' on April Fool's day in 2018, which many of his followers thought was a joke. However, his efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers.


Mexico's Tequila Regulatory Council had at the time argued the "name 'Teslaquila' evokes the word Tequila ... (and) Tequila is a protected word."

According to the website, Tesla Tequila will be available only in selected U.S. states, including New York, California and Washington.

Travel Diaries: Every Time Holidays Turned Into A Disaster For Elon Musk, Justin Trudeau and Others
1/3
Jet-setting globetrotters who returned with a travel tale.
Jet-setting globetrotters who returned with a travel tale.
Prince Charles and Princess Diana
The royal couple took off for a twoweek Mediterranean cruise for their honeymoon, which was followed by a few weeks at the Balmoral in Scotland. Romantic as it may sound, Diana later revealed that it was anything but. Charles reportedly carried with him a picture of Camilla Parker-Bowles with him in his personal diary on their trip. Also, for formal events during their honeymoon, Charles wore a pair of gold cufflinks with the letter ‘C’ engraved – presumably for Camilla. Diana also said that she was ignored by Charles all through the cruise. She spent most of her time with naval officers, royal staff and the crew.
Prince Charles and Princess Diana The royal couple took off for a twoweek Mediterranean cruise for their honeymoon, which was followed by a few weeks at the Balmoral in Scotland. Romantic as it may s..
Read More
Vijay Crishna
The executive director of Godrej & Boyce is a travelling enthusiast. Last year, Crishna shared his experience of attempting to walk the Camino de Santiago — a 780 kilometre walk across Europe. Unlucky for Crishna, he carried with him a backpack that weighed around 17 kg, which made the gruelling walk more difficult. It took him 11 months, but Crishna did manage to complete what can only be described as a pilgrimage.
Vijay Crishna The executive director of Godrej & Boyce is a travelling enthusiast. Last year, Crishna shared his experience of attempting to walk the Camino de Santiago — a 780 kilometre walk across..
Read More

ADVERTISEMENT
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Text Size:AAA
Success
This article has been saved

*

+