iOS 14 will allow users to control their information, Facebook fears update to 'severely impact' ads

Apple will require developers to show a warning label to users before collecting IDFA info on iOS 14.

Agencies
Facebook said it expects “less impact” on its own advertising business.
By Kurt Wagner

Facebook Inc. said its apps will no longer collect unique device data from people using Apple Inc.’s upcoming iOS 14 operating system, a change that will drastically hinder the social network’s targeted advertising business, including its ad platform for developers, called Audience Network.

Apple announced modifications coming to iOS 14 at its annual developer conference in June, including a change to a unique code linked to each device, known as an Identification for Advertisers, or IDFA. App developers, including Facebook, have historically used IDFA to help target users with ads, and track the performance of ads across different devices.


The iPhone maker will require developers to show a warning label to users before collecting IDFA info on iOS 14, and will also require that users opt in to sharing it. Many in the advertising industry believe this will significantly limit developer access to IDFA information.

Facebook on Wednesday said it won’t collect IDFA through its own apps on iOS 14 devices, a decision that will “severely impact” Audience Network. Thousands of developers use the Facebook platform to fill the ad inventory within their mobile apps, and without IDFA information to help target those marketing messages, Audience Network revenue could drop as much as 50%, the company said. Facebook is considering eliminating the service altogether for iOS 14 users.

“This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision,” Facebook wrote in a blog post. “We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future.”
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Facebook said it expects “less impact” on its own advertising business. The company doesn’t need device-level information for targeting inside of Facebook and Instagram, for example, because it has extensive profile information, as well as phone numbers and emails for many of its users.

Apple’s changes to IDFA are part of the company’s broader effort to increase privacy and data security for iOS users. On a developer page explaining the changes, Apple wrote, “Apps on the App Store are held to a high standard for privacy, security, and content because nothing is more important than maintaining users’ trust.”

The move is the latest confrontation between the two tech giants in recent years, most of them centered around privacy. Apple has positioned itself as a champion of user privacy, while Facebook has criticized Apple’s power over the App Store as bad for developers and small businesses.

Facebook played up that argument again on Wednesday, framing Apple’s change as a hindrance on small companies already dealing with a global economic crisis. “We understand that iOS 14 will hurt many of our developers and publishers at an already difficult time for businesses,” Facebook wrote. Earlier this month, Facebook accused Apple of hurting developers by charging fees for in-app purchases.
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New Look, Facebook Dating: Big Announcements From F8
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After a tumultuous 2018, Facebook founder Mark Zuckerberg stressed on a privacy-focused social network at the Facebook F8 developer conference this year. In the keynote, Zuckerberg said that they are pushing hard on helping people to connect with close family and friends. He unveiled a revamped and redesigned version of Facebook, called the FB5 which aims at making navigation easier, improve the loading time and giving the user a cleaner appearance. The updated mobile app is rolling out now. The desktop version will be released in the next few months.

Along with changes to the core app, Facebook also announced updates to Instagram, Facebook Messenger, Oculus Quest and Rift S virtual reality headsets — and introduced a new feature, Facebook Dating.

Here's a look at all things new.

After a tumultuous 2018, Facebook founder Mark Zuckerberg stressed on a privacy-focused social network at the Facebook F8 developer conference this year. In the keynote, Zuckerberg said that they a..
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The app's redesign has been the most prominent ever-since the social network's launch. The new look rolls-out in the US today, and for the rest of the world in the coming weeks. The redesign on mobile has been happening in stages, it has already begun on both iOS and Android. The desktop redesign will begin testing in the next few months, which will update the web design to look and feel more modern and fresh, similar to the mobile app.

The app's redesign has been the most prominent ever-since the social network's launch. The new look rolls-out in the US today, and for the rest of the world in the coming weeks. The redesign on mobil..
Read More

With private messaging as one of the fastest growing areas of online communication, the company debuted a desktop version of the app. Previously, you could use Messenger from a web browser, but couldn’t use certain features on the platform like group calling. Facebook is also testing a 'group watch' feature, where people can invite others to watch a video together in real time while messaging or on a video chat.

For businesses, it has created an automated system that allows customers to book an appointment through Messenger.

The company is also working on features that will allow Messenger users to message and call people on Instagram and WhatsApp.

With private messaging as one of the fastest growing areas of online communication, the company debuted a desktop version of the app. Previously, you could use Messenger from a web browser, but could..
Read More

Keeping in mind the theme for this year, 'the future is private', members within groups will be able to anonymously post questions and share information. For those seeking jobs, you will be able to message the employer and apply through the app. Gaming groups will get a chat feature so members can create threads about specific topics within a group. Facebook is working to downplay recommendations from groups known for spreading misinformation, and deleting groups that break the company’s community standards.

Keeping in mind the theme for this year, 'the future is private', members within groups will be able to anonymously post questions and share information. For those seeking jobs, you will be able to m..
Read More

Facebook Dating which was introduced at last year's F8, is now expanding to 14 more countries. It introduced a feature called 'Secret Crush', which does exactly what you’d expect. You can create a secret list of Facebook friends you’re attracted to, whether or not they have a dating profile. You will be lucky, if they are also using Secret Crush, and add you to their list, Facebook will notify the two of you that there’s a match.

Facebook Dating which was introduced at last year's F8, is now expanding to 14 more countries. It introduced a feature called 'Secret Crush', which does exactly what you’d expect. You can create a se..
Read More

Photo sharing app Instagram is getting an update on its camera interface, adding a new 'Create Mode', which makes it easier to share content beyond traditional photos and videos, like quizzes. It is also expanding a feature that lets people buy products from inside the app, opening it to artists, athletes, and other creators in addition to companies. Shifting the focus on the photos and videos you share, not how many likes they get, the feature will get a trial run in Canada, and if it proves popular, it might be rolled out in other countries.

Photo sharing app Instagram is getting an update on its camera interface, adding a new 'Create Mode', which makes it easier to share content beyond traditional photos and videos, like quizzes. It is ..
Read More

Two new headsets that replace external tracking cameras with a much more user-friendly inside-out system, the Quest and Rift S both cost $399, and they’re shipping on May 21st in 22 countries. The Quest, a self-contained console is aimed at a mass market, and the Rift S is an incremental upgrade to the 2016 Oculus Rift.

Two new headsets that replace external tracking cameras with a much more user-friendly inside-out system, the Quest and Rift S both cost $399, and they’re shipping on May 21st in 22 countries. The Qu..
Read More

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