Micromax wants to make China history with its new smartphone brand 'In', and some cool ads
The new smartphone brand was born to facilitate India's need for #AatmanirbharBharat.
By ET Online and Agencies | Updated:
NEW DELHI: Micromax is coming back, with a bang, well almost. And this time, the limelight is on co-founder Rahul Sharma, and of course, the all-new sub brand 'In'.
In the CEO's words, the idea of the new smartphone brand was conceived to facilitate India's #AatmanirbharBharat.
In a one-minute-53-second video that he shared recently, he said that he had felt he had accomplished enough after facing brutal defeat by the Chinese smartphone manufacturers. The entrepreneur said that after what happened on the Indo-China border, the co-founders decided to resurrect the homegrown brand.
Hello everyone, yeh hai meri aur micromax ki ek choti si kahaani. We are ready to comeback, India ke liye. Are you… https://t.co/KFTxzCxYzj
In a witty ad campaign shared on Twitter, the domestic electronics brand announced the unveiling of the 'In' mobiles range of smartphones live at 12 noon on November 3.
The post consisted of a 22-second-short video, and the caption read, "Aao karein thodi cheeni kum!" - which is a wordplay on the word 'cheeni', also used to refer to Chinese. The literal translation means - let's cut down on sugar.
Aao karein thodi cheeni kum! Gear up for the mega unveiling of the new #INMobiles range of smartphones by Micromax… https://t.co/2Cwt05N5UV
The company had earlier said in a statement that Micromax plans to invest Rs 500 crore and will build products from ground-up for the new-age consumers in the country to begin the re-entry into the smartphone segment.
"We are delighted to make a comeback in the India market with our sub brand 'In'. When you have the word India or 'in' on you, it gives you a sense of responsibility," said Sharma in the statement.
With the 'In' brand, "we will provide a bona fide choice that will allow consumers to edge ahead with high performance oriented products, without infringing on their privacy," he added.
The Ministry of Electronics and IT last week approved several non-Chinese companies including Bhagwati (Micromax) for manufacturing of mobile phones in the country under the government's Production-Linked Incentive (PLI) scheme.
Micromax has manufacturing facilities at two locations - Bhiwadi and Hyderabad. The brand has a capacity of producing over 20 lakh phones per month.
The brand is also working on strengthening its already established retail and distribution network.
Currently, the company has a retail presence in the form of more than 10,000 outlets and over 1,000 service centres.
Free AirPods With iPhone, OnePlus 8 At Rs 39,999 & More: Lucrative Tech Deals You Can’t Miss Out On This Festive Season
The festive season is knocking at our doors and it's officially the time of the year when e-commerce giants like Flipkart and Amazon are hosting sales with killer deals and attractive offers.
While you may be tempted to give your loved ones designer masks and sanitisers in the wake of the Covid-19 pandemic, don’t forget to check out the rather lucrative deals being offered by tech giants on their latest smartphones and gadgets.
This Dussehra-Diwali, ditch the traditional mithai boxes and chocolate hampers and get your loved ones nifty gadgets that they would absolutely adore. Here’s a comprehensive gifting guide for your reference.
The festive season is knocking at our doors and it's officially the time of the year when e-commerce giants like Flipkart and Amazon are hosting sales with killer deals and attractive offers. While y..
The Cupertino-based tech giant has been grabbing eyeballs ever since it launched its latest line-up of the 5G-enabled iPhone 12. You can choose to add a dash of luxe to your festive gift and give your loved ones an iPhone 12. However, if that doesn’t suit your budget, fret not!
Apple India store is offering free AirPods with every iPhone 11 purchase starting today. Yes, you read that right! To get us into the festive spirit just in time for Navratri and Dusshera, Apple is offering AirPods worth Rs 14,999 free with every iPhone 11 purchase.
While this offer is valid only for Apple India store purchases, other e-commerce websites like Amazon, have significantly lowered the price of older iPhones. Amazon has listed the iPhone 11 at Rs. 49,999, available from today, during its Great Indian Festival Sale.
So, if you still haven’t made up your mind on what to gift your loved ones, Apple is definitely worth considering.
The Cupertino-based tech giant has been grabbing eyeballs ever since it launched its latest line-up of the 5G-enabled iPhone 12. You can choose to add a dash of luxe to your festive gift and give you..
After launching OnePlus 8 and OnePlus 8 Pro in April, the Chinese smartphone-maker OnePlus received an overwhelming response from tech aficionados as its phones sold out within a span of a few days.
As a part of its Great Indian Festival sale, Amazon is offering the 6GB+128GB variant of OnePlus 8 5G at Rs 39,999 (down by Rs, 2000) and the 8GB+256GB variant at Rs 41,999 (down by Rs 3,000).
Meanwhile, the 12GB+256GB variant will cost you Rs 44,999, down by Rs 5,000.
On October 14, OnePlus launched the much-awaited 8T with 48MP camera, a powerful 4,500 mAh battery and a Snapdragon 865 processor which took the tech world by a storm. The OnePlus 8T 5G is scheduled to go on sale on Amazon from today.
It will be available on Amazon.in at a starting price of Rs 42,999 for the 8GB+128GB variant and Rs 45,999 for the 12GB+256GB variant. What’s more? The HDFC credit card users get an additional 10% off.
Now that’s one helluva deal!
After launching OnePlus 8 and OnePlus 8 Pro in April, the Chinese smartphone-maker OnePlus received an overwhelming response from tech aficionados as its phones sold out within a span of a few days.A..
If you are a music buff who loves listening to songs, dancing to the rhythm of chart-topping hits or know someone who is like that, you can gift them the newly-launched Buds Z from OnePlus.
The new OnePlus Buds Z have an IP55 rating for dust and sweat resistance and have silicone air tips for passive noise cancellation. The Buds Z also support wireless charging and offer 10 hours of playback with just 10-minutes of charge.
The price for the OnePlus Buds Z has been set to Rs 3,190 The earbuds will be up for pre-booking at a special discounted price of Rs. 2,990 on OnePlus.in and the OnePlus Store app, starting today.
Meanwhile, the price of OnePlus Bullets Wireless Z - Bass Edition in India, has been set to Rs 1,999.
Now that’s a lucrative deal!
If you are a music buff who loves listening to songs, dancing to the rhythm of chart-topping hits or know someone who is like that, you can gift them the newly-launched Buds Z from OnePlus.The new On..
In addition to launching the new iPhone 12 line-up, the Cupertino-based tech giant Apple also launched the new HomePod Mini, which will turn your home into a ‘smart Home’. The new HomePod Mini comes with a fabric cover and unlike previous versions of HomePod, the new speakers come with a rounder design language.
The HomePod Mini gets Apple S5 Chip and gets computational audio for better performance.
It also comes with an Intercom feature which allows you to send a message from one HomePod to another. Intercom also works with Apple, iPad and Apple Smart Watch.
This Diwali, you can pre-order the new HomePod Mini starting at Rs 9,900 from the Apple store on November 6 and gift your loved ones a smart home.
In addition to launching the new iPhone 12 line-up, the Cupertino-based tech giant Apple also launched the new HomePod Mini, which will turn your home into a ‘smart Home’. The new HomePod Mini comes ..
If you aren’t particularly fond of Apple and OnePlus, fret not because we have got you covered. The new Samsung Galaxy M31, which comes with 64MP quad camera and a 6000mAH battery, will be available at an introductory offer of Rs 1000 Amazon Pay cashback for a limited period. It will also have an additional 10% off on HDFC cards.
Meanwhile, the newly-launched Samsung Galaxy S20 FE, with Exynos 990 Processor and a 4500mAh battery, will be available at Rs 49,999 with a Rs 4000 Instant Bank discount on Amazon.
If you aren’t particularly fond of Apple and OnePlus, fret not because we have got you covered. The new Samsung Galaxy M31, which comes with 64MP quad camera and a 6000mAH battery, will be available ..