Restaurants ready to take back control, go digital to serve customers directly

The industry is identifying alternative digital platforms that will level the playing field between restaurants and delivery platforms.

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Social media platforms are also being explored to reach out to the customers.
NEW DELHI: The restaurant industry is coming together to develop and identify alternative digital platforms that will level the playing field between restaurants and food delivery platforms, industry body NRAI said.

Expressing the sentiments of the industry, the National Restaurant Association of India (NRAI) said the 'logout' movement cemented the belief that the industry needed to take back control.

"Aggregators have become digital landlords. While they came in to solve a genuine problem, their one-sided policies are destroying the business, especially small restaurants. The industry is working together to create an alternative technology solution to reorient and sustain their businesses in the post-COVID-19 world," NRAI Managing Committee Member Thomas Fenn said in a statement.


The focus for the NRAI is on easy reconciliation, transparent pricing, cheaper delivery and protection of customer data. The solution will be driven by customer loyalty, omni channel online sales, integrated payment gateways and digitised delivery logistics, he added.

Social media platforms like WhatsApp, Facebook and Instagram are also being explored to leverage to reach out to customers, Fenn said.

In similar vein, NRAI President Anurag Katriar said, "Members of NRAI collectively own and operate some of the most popular restaurants and bars across the country. We feel that we have an ability to create the most comprehensive and attractive loyalty programme with some of the best names in the business coming together on a single loyalty program across the nation".
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NRAI reckons that there cannot be a better programme than this in the restaurant trade. Once again, this will be by the industry and for the industry, he added.

"We have tied up with one of the largest player in this sphere and have already drawn out our blueprint and work is going on at a good pace. We will be in a position to launch this in a few months," Katriar said.

The current efforts of NRAI are simply aimed at creating more viable alternatives for its members and not aimed at being rivals to other aggregators or their current programmes, he added.

Covid-19 Lockdown: Mumbai Restaurateurs Support Modi's Call, Take Steps To Support Their Staff
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Dine in is the new dine out. Here’s what those in the hospitality sector have to say about the three week lockdown across the country and what they are doing during this period.

Dine in is the new dine out. Here’s what those in the hospitality sector have to say about the three week lockdown across the country and what they are doing during this period.

“The decision was the call of the hour to control the current situation of COVID-19 and it's increasing pace. Being an essential service that provides customers with their daily bread, we will be operational in a limited manner.

"We sincerely urge customers to remain at home and will deliver their needs to the best of our abilities. We request customers to not hoard or buy in panic as stocks are limited and that prevents everyone from getting their share. We are on our best foot to ensure each customer need is fulfilled as soon as possible. Stay safe, stay healthy.”

“The decision was the call of the hour to control the current situation of COVID-19 and it's increasing pace. Being an essential service that provides customers with their daily bread, we will be ope..
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“We totally support the curfew implemented till the 14th April as it’s not easy to lose family members. PM is thinking for the betterment of the nation and all the citizens without any self-interest. However, the spread of coronavirus has now turned into a disruptive financial contagion globally and it will take time for several businesses to recover and that is only possible with the support of the Government. We should unite today for a beautiful tomorrow”.

“We totally support the curfew implemented till the 14th April as it’s not easy to lose family members. PM is thinking for the betterment of the nation and all the citizens without any self-interest...
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"It's a strong move in the right direction. However, the Government needs to understand that most restaurants have already shut and the ones open have barely any revenue. There needs to be a support to cover fixed overheads like rent salary interest payments etc failing which you will see mass layoffs. The government has to come up with some sort of schemes or subsidies for MSME's to heal the burden whether it's from a taxation perspective, salary cost or the rent. Otherwise, we are going to see a tough time ahead.
"It's a strong move in the right direction. However, the Government needs to understand that most restaurants have already shut and the ones open have barely any revenue. There needs to be a support ..
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"The decision of PM Narendra Modi to announce nationwide lockdown was a must and need of the hour to curb the spread of COVID-19 and it is increasing at a deadly pace. As this pandemic ends, we all will come out stronger together. To maintain utmost care and cleanliness discipline, we have made a lot of our staff members to stay and quarantined at our Le Sutra hotel. We are keeping the staff well-equipped with food. We are also making them engage in recreational activities like carrom, table tennis, and other games to keep them physically active and healthy.

"We have also started keeping food and water by our restaurant for the stray animals and birds so that they don't starve while people can't go out and feed them during these times.We are also making loaves of bread every morning and other food items that are not easy for the people out there to get hold of at the moment."

"The decision of PM Narendra Modi to announce nationwide lockdown was a must and need of the hour to curb the spread of COVID-19 and it is increasing at a deadly pace. As this pandemic ends, we all..
Read More

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