Shahid, Mira Kapoor turn investors with J-Lo backed yoga-wellness startup SARVA

The list of global investors in SARVA, spearheaded by yogi-turned- entrepreneur Sarvesh Shashi, also includes Malaika Arora.

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Shahid and wife Mira Kapoor (from left), Jennifer Lopez have invested in making yoga-based wellness a part of modern lifestyle.
MUMBAI: Actor Shahid Kapoor and his wife Mira have invested in Indian yoga and wellness startup SARVA, joining Jennifer Lopez and Alex Rodriguez and a host of others in making yoga-based wellness a part of modern lifestyle.

The list of global investors in SARVA, spearheaded by yogi-turned- entrepreneur Sarvesh Shashi, also includes Malaika Arora.One of the fittest Bollywood actors, Shahid's personal fitness regimen inspires many, while Mira is a proponent of mindful living and organic practices.

"My personal journey with fitness and wellness began over 2 decades ago when I was a fresh-faced teenager," Shahid said in a statement.


"Over the years, I've witnessed the benefits of fitness and holistic living first-hand, so when I met Sarvesh, we could instantly connect to his vision for SARVA."He said that as a couple, Mira and he want to work towards improving the quality of life for people who are grappling with stress, anxiety, depression, sleeplessness, and obesity.

Mira Kapoor said she has always believed in conscious living through food, lifestyle and wellness.

"Whether it's being mindful about what one eats, the kind of exercise the body needs through the different phases in one's life, or the thoughts we manifest, the mind-body-soul connection is key.
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"For the last few years, I'd been toying with the idea of backing ideas and ventures which I felt strongly passionate about. With Sarvesh, what started as a casual meet-up, orchestrated through a dear friend, quickly turned into a conversation of how we could jointly spread the message of yoga-based wellness to everybody," she said.

SARVA aims to have 500 state-of-the-art brick and mortar studios by 2022. It is also betting big on its soon to be launched bouquet of digital offerings in the mindfulness music, guided meditation, and interactive fitness space.

Shashi, CEO and Co-Founder, SARVA, welcomed the power couple on board, saying their support is a testament of their faith in the startup's vision.

Sangakkara, Yuvi, Gary Kirsten: Retired Cricketers Who Scored Big In Their Second Innings As Businessmen
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Here are some cricketers who have dabbled with entrepreneurship to augment their considerable wealth post retirement.

Here are some cricketers who have dabbled with entrepreneurship to augment their considerable wealth post retirement.
Born in 1940, Fearnley had a phenomenal record at school level, but his professional career never took off. He began crafting cricket bats during the winter months to supplement his flagging income as a first class cricketer. A fringe player for Yorkshire, and then Worcestershire, Fearnley began marketing his gear among teammates and contemporaries. By the 1980s, the brand had acquired market dominance, with Ian Botham, Sunil Gavaskar, and Clive Lloyd among the cricketers using Fearnley products. The company currently produces roughly 5,000 bats a year and is popular among players in the county circuit.

(Image: Instagram/@rashwin99)
Born in 1940, Fearnley had a phenomenal record at school level, but his professional career never took off. He began crafting cricket bats during the winter months to supplement his flagging income ..
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The Sri Lankan duo, famous for amicably sharing captaincy during their playing days, now co-owns Ministry of Crab, a chain of seafood restaurants. The former cricketers roped in Dharshan Munidasa, a celebrity chef in their native Sri Lanka to export the island nation’s delicacies. The venture, which finds mention in Asia’s 50 Best Restaurants list 2018, has outlets in Colombo, Shanghai Mumbai and Manila.
The Sri Lankan duo, famous for amicably sharing captaincy during their playing days, now co-owns Ministry of Crab, a chain of seafood restaurants. The former cricketers roped in Dharshan Munidasa, a..
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The former South African cricketer had a successful stint as coach of the Indian national team, guiding the Men in Blue to the World Cup title in 2011. Kirsten formed a close relationship with Paddy Upton, who served as the team’s Mental Conditioning coach during his tenure. They went on to co-found Performance Zone, a consultancy that helps individuals and businesses optimise their productivity. After quitting as India coach, he set up a travel agency in South Africa, while devoting time to the Gary Kirsten Cricket Academy, an elite facility that provides training to promising youngsters.
The former South African cricketer had a successful stint as coach of the Indian national team, guiding the Men in Blue to the World Cup title in 2011. Kirsten formed a close relationship with Paddy..
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“For years Inzy and I butchered bowlers. So we know what it takes to run a meat business,” Anwar said at the opening of Meat One, the food processing company he started with his former colleague. The portly Inzamam, who was notorious for running out non-strikers, exuded confidence that his business partnership with Anwar would bode well for both, as well as for the country. The venture, conceived with the intention of providing “quality halal meat”, is successful, even opening branches in the UAE.
“For years Inzy and I butchered bowlers. So we know what it takes to run a meat business,” Anwar said at the opening of Meat One, the food processing company he started with his former colleague. Th..
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A late bloomer, Doshi made his India debut in 1979, aged 32. His final appearance for the national team came four years later. The cricketer-turnedbusinessman is a self-acknowledged Rolling Stones fan, and was instrumental in bringing the British band to India in 2003. Doshi now serves as the CEO of the Ambiar Group, which has brought many international luxury brands to India. He entered into a partnership with Mont Blanc, but the relationship between the two parties soured. Some of the other global brands that are a part of Doshi’s portfolio in India include German pen brand Lamy and the 175-year-old Kahla Porcelain.
A late bloomer, Doshi made his India debut in 1979, aged 32. His final appearance for the national team came four years later. The cricketer-turnedbusinessman is a self-acknowledged Rolling Stones f..
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The left-handed batsman, best known for striking six sixes in an over, has been equally explosive with his investments. His seed fund, YouWeCan Ventures, has been consistently betting on startups since 2015. Singh, a cancer survivor, is still active in domestic cricket, but has not featured for the national team since 2017. Some of the startups he has backed include Holosuit, a virtual reality company, and Healthians, a service provider of home diagnostics. YouWeCan also runs a clothing brand which reported a turnover of Rs 30 crore last year. Singh’s foundation also works towards spreading awareness about cancer and funding the education of children who have survived the disease.
The left-handed batsman, best known for striking six sixes in an over, has been equally explosive with his investments. His seed fund, YouWeCan Ventures, has been consistently betting on startups si..
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