What corona? Apple to conquer affordable devices market with massive discounts, cheaper iPhones in China

China is the only major market where the smartphone-maker has been able to reopen all shops.

Reuters
Early data suggests that the Chinese smartphone market is recovering rapidly in the aftermath of the virus, and Apple has emerged relatively unscathed.
SHANGHAI: Apple Inc's discounts on the iPhone 11 in China and the release of a new low-price SE model have put the company in a better position than rivals to weather a coronavirus-related plunge in global smartphone demand.

While China, which accounts for roughly 15% of Apple's revenue, appears to be a rare bright spot, investors will be keen to get a picture of global demand when the Cupertino, California-headquartered company reports second-quarter results on Thursday.

The iPhone maker has shut retail stores in the United States and Europe following the COVID-19 outbreak, and China is the only major market where it has been able to reopen all shops.


Consumer spending is expected to be muted as the pandemic has crippled economies and Apple, the world's second-most valuable tech company, is better armed with the launch of its new price-conscious iPhone model, analysts said.

"Apple is better positioned than most to experience a rapid recovery in a post COVID world," Evercore analyst Amit Daryanani said in a research note. "We see demand as pushed out, not canceled."

He added that the launch of the $399 iPhone SE suggested that Apple's supply chain was getting back on its feet after weeks of shutdown earlier this year.
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Analysts expect Apple to report a 6% drop in revenue and an 11% fall in net income in its fiscal second quarter, according to Refinitiv data.

On the other hand, Chinese brands such as Oppo and Vivo who have steadily moved to offer high-end models to challenge iPhones, stand to lose marketshare as bargain hunters choose Apple.

Earlier this month, several online retailers in China slashed prices of the iPhone 11 by as much as 18% - a tactic Apple has used in the past to boost demand. And while initial social media reaction to the new iPhone SE was muted, analysts said they were seeing a pick up in demand.

​People wearing face masks following the coronavirus disease outbreak are seen at an Apple store as the new iPhone SE goes on sale, in Hangzhou, Zhejiang province, China​.
People wearing face masks following the coronavirus disease outbreak are seen at an Apple store as the new iPhone SE goes on sale, in Hangzhou, Zhejiang province, China.

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The cheaper iPhone SE could tempt iPhone owners to opt for a newer device, something they might have otherwise delayed in a weak economy, said Nicole Peng, who tracks the smartphone sector at research firm Canalys.

"People want to avoid uncertainty in a downturn," she said. "Having a brand like Apple that can showcase quality and make people less worried about breakdowns or after-sales service can bring in buyers."
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CHEAP IS GOOD
Early data suggests that the Chinese smartphone market is recovering rapidly in the aftermath of the virus, and Apple has emerged relatively unscathed.

Sales of iPhones in China jumped 21% last month from a year earlier and more than three fold from February, government data showed, meaning March-quarter sales in the country were likely to have slipped just 1%.

To be sure, a recovery in Chinese demand won't offset sales lost in the United States and Europe. And the company is yet to launch a smartphone enabled with 5G wireless technology like those offered by Asian rivals, a disadvantage for Apple so far.

But those same expensive 5G models may not sell well in the current climate of frugality, analysts said.

"If there are no massive subsidies (in China), I doubt there will be many smartphone users who will be eager to upgrade to 5G," said Linda Sui, who tracks the smartphone sector at research firm Strategy Analytics.

Sui expects iPhone shipments in 2020 to be down 2 percentage points at the most, versus double digit declines at Chinese firms.

Apple also has revenue from its services business to fall back on. It has leveraged its large iPhone customer base to boost services revenue from music, apps, gaming and video. "Apple's Services segment should remain resilient in today's work-from-home environment, thereby demonstrating the durability of Apple's model," Cowen analyst Krish Sankar said.

A Sigh Of Relief: Apple iOS 13.3 Released, Reportedly Fixes The Most ‘Annoying’ Bugs
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Back when Apple announced iOS 13 at the last WWDC (Worldwide Developers Conference), probably no Apple user had expected so many bugs and issues to creep into their phones. Apple delivered most of the features it had promised with iOS 13.2 which was rolled out on October 30.

However, to fix the problems that users are facing, Apple has released iOS 13.3 to those who had signed up for beta testing. Reportedly, iOS 13.3 has fixed quite a few bugs, including the one which is being dubbed as the most ‘annoying’ problem till date.

Back when Apple announced iOS 13 at the last WWDC (Worldwide Developers Conference), probably no Apple user had expected so many bugs and issues to creep into their phones. Apple delivered most of ..
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A large number of users had raised issues with iOS 13 because the apps were apparently refreshing on their own which lead to users losing data. iPhones were automatically refreshing the apps which were previously accessed, a problem which users didn’t face with the previous versions of iOS.

“I was watching a video on YouTube [sic] on my iPhone 11 Pro I pause the video to respond to a text message. I was in iMessage for less than one minute. When I returned to YouTube it reloaded the app and I lost the video I was watching,” stated one of the forum members called Rogifan

After iOS 13.3 release, one of the beta testers took to Twitter to share that Apple had reportedly fixed the issue. He said that he had 32 apps open on his iPhone 11 Pro Max and none of them refreshed.

A large number of users had raised issues with iOS 13 because the apps were apparently refreshing on their own which lead to users losing data. iPhones were automatically refreshing the apps which we..
Read More

iOS 13.3 comes with a new feature called ‘Communication Limits’. The iPhone will now have an app called Screen Time which allows users to limit texting, calling and FaceTime for their children.

Additionally, parents can also limit the usage time for different apps on the phone such as FaceTime, Phone app and Messages.

Previously, Screen Time could not block specific contacts but it has been fixed now. What’s more? Parents can also set limits on call duration depending upon whom their children are talking to.

iOS 13.3 comes with a new feature called ‘Communication Limits’. The iPhone will now have an app called Screen Time which allows users to limit texting, calling and FaceTime for their children.Additi..
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iOS 13.3 also comes with another minor update. It allows users to control when they want to see Memojis and Animojis.

In Settings > General > Keyboard, you can now turn off Animoji and Memoji Stickers from being displayed on the emoji keyboard.

For the uninitiated, Animojis are 3D, animated emojis that transform familiar emojis to animated messages. Memojis, on the other hand, are personalised Animojis, akin to Snapchat’s Bitomji, that look exactly like the user.

iOS 13.3 also comes with another minor update. It allows users to control when they want to see Memojis and Animojis.In Settings > General > Keyboard, you can now turn off Animoji and Memoji Stickers..
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It seems like a good time to own an iPhone because almost all the problems that users have been facing are now being resolved. Twitter, too, has released an iOS bug fix that stops the timeline from auto-scrolling.

If the Twitter app has been acting up on your iPhone lately, you are not alone. The frustrating auto-scroll issue in iOS has been fixed by the good folks at Twitter with the latest 8.1.5 version of Twitter on the Apple App Store.

It seems like a good time to own an iPhone because almost all the problems that users have been facing are now being resolved. Twitter, too, has released an iOS bug fix that stops the timeline from a..
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To get iOS 13.3, go to beta.apple.com and sign up for beta. Then, go to Settings > General > Profile to select the beta profile.

Once you’ve done that, you’ll download beta updates just like regular iOS updates: by heading to Settings > General > Software Update

To get iOS 13.3, go to beta.apple.com and sign up for beta. Then, go to Settings > General > Profile to select the beta profile.Once you’ve done that, you’ll download beta updates just like regular ..
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