When NY fashion comes calling: Kenneth Cole debuts in India; Mumbai store promises a powerful dose of retail therapy

The global fashion brand has opened its first flagship store in India at Infiniti Mall, Malad.

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Ujjval Saraf (left), MD, Brandzstorm India Marketing Pvt Ltd, with Kriti Kharbanda and Pulkit Samrat at the store launch.
Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, through Brandzstorm India Marketing Pvt Ltd.

The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda. The event was graced by fashion aficionados, business personalities, influencers and Mumbai’s social glitterati.

Spread over 1,200 sq ft, the new store promises a dose of retail therapy, a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors. Luxuriously merchandised, the store sells men’s and women’s footwear, clothing, handbags, luggage and accessories, with the products priced from ?3,000 to ?20,000.


Kenneth Cole footwear are inspired by the modern needs of the urban uniform. The 2019 collections feature a wide range of styles adapted for the ultimate versatile wearability. Find your fit with TECHNI-COLE performance technology, comfort cushioning and moisture-wicking interiors or superior leather uppers with rubber-injected outsoles.

Another highlight is the new selection of clothing, which is office appropriate, but also for an evening outing.

The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda. ​
The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda.

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The brand’s luggage sets will set you up for any trip. The designs feature practical and organised compartments that will ensure that your travel experience is as seamless as possible. Plus, with stylish colours and exteriors, buying luggage sets will keep you looking put together. Another plus is the ease in spotting your stuff at the baggage claim when you shop styles with a colour pop or metallic accent.

Announcing the launch, Ujjval Saraf, MD, Brandzstorm India Marketing Pvt Ltd, said, “We are excited to launch the first flagship Kenneth Cole store in India at the upscale neighbourhood in Malad, Mumbai. For over three decades, the Kenneth Cole brand has defined the standard of global fashion with its distinctive New York-style and classic designs. We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our patrons in Mumbai. The new store will provide irresistible shopping experience, giving customers access to a wide choice of Kenneth Cole New York products under one roof.”

“Kenneth Cole Productions is pleased to have opened our flagship store in Mumbai and to offer best-inclass service in the region,” added Marc Schneider, CEO, Kenneth Cole Productions Inc. “The Infinti Mall store opening will help us establish our footprint in India and we look forward to continuing to develop the Kenneth Cole brand across the country in the coming years.”.

For more details, call: 9004044567

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Forever 21, Diesel, Gymboree: Iconic Fashion Labels That Filed For Bankruptcy
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Over the past couple of years, some of the biggest names have declared bankruptcy. Take a look at iconic labels for whom business went bad.

Over the past couple of years, some of the biggest names have declared bankruptcy. Take a look at iconic labels for whom business went bad.

When: March 2019
The American unit of denim and accessory brand Diesel filed for bankruptcy in March this year, blaming it on mounting losses, sales plunge, expensive leases and cyber fraud. In a statement, a company representative said that the restructuring will help Diesel USA operate as a “iconic and profitable brand”. But unlike other retailers that filed for bankruptcy, Diesel USA will not be shuttering its stores.

Trivia: The name Diesel was chosen by the founder Renzo Rosso because it was a term that was pronounced exactly the same way around the world.

When: March 2019The American unit of denim and accessory brand Diesel filed for bankruptcy in March this year, blaming it on mounting losses, sales plunge, expensive leases and cyber fraud. In a stat..
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When: September 2017
The iconic American toy store closed almost all 800 of its stores in 2018. The brand was deep in debt — estimated more than $5 billion — and had filed for bankruptcy the year before. The company’s financial woes were aggravated after private equity firms Kohlberg Kravis Roberts and Bain Capital, as well as the real estate firm Vornado Realty Trust, took over the company for close to $6 billion in 2005.

Trivia: The R in the company’s name was intentionally inverted to make it look like it was written by a child.

When: September 2017The iconic American toy store closed almost all 800 of its stores in 2018. The brand was deep in debt — estimated more than $5 billion — and had filed for bankruptcy the year befo..
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When: February 2019
Payless first filed for bankruptcy protection in April 2017 during which it eliminated $435 million in debt and shut down 700 stores. Chief restructuring of f icer Stephen Marotta said in a statement, “The challenges facing retailers today are well documented, and unfortunately Payless emerged from its prior reorganisation ill-equipped to survive in today’s retail environment.” The 2019 bankruptcy filing reportedly estimates a debt of $470 million as the shoe retailer planned to shut down close to 2,400 stores in the US and Canada.

Trivia: Reportedly, close to 18,000 people worked for the company in 2018.

When: February 2019Payless first filed for bankruptcy protection in April 2017 during which it eliminated $435 million in debt and shut down 700 stores. Chief restructuring of f icer Stephen Marotta ..
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When: January 2019
Gymboree, a children’s clothing retailer, filed for bankruptcy for the second time in less than two years in January. In a statement, CEO Shaz Kahng said, “The company has worked diligently in recent months to explore options for Gymboree Group and its brands, and we are saddened and highly disappointed that we must move ahead with a wind-down of the Gymboree and Crazy 8 businesses.” The company shut close to 800 stores.

Trivia: The company began as Kindergym when founder Joan Barnes launched a play program in San Rafael.

When: January 2019Gymboree, a children’s clothing retailer, filed for bankruptcy for the second time in less than two years in January. In a statement, CEO Shaz Kahng said, “The company has worked di..
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