Why KFC's suspension of famous ‘It’s Finger Lickin’ Good’ slogan due to Covid fears is surprising

Eating fried chicken with cutlery is an unnecessary complication.

Agencies
Transmission of contagion is not possible if hands are properly washed.
Cutlery is not indispensable as countless people across the globe would vouch. And licking fingers to avoid drips and wastage is also an accepted practice with an etiquette that is as elaborate as any western protocol for cutlery usage. So, the temporary suspension of KFC’s famous ‘It’s Finger Lickin’ Good’ slogan in view of contagion fears is surprising. Finger food is not just a synonym for snacks but for entire cuisines.

And Indians would point out that samosas, vadas and panipuri simply cannot be savoured without using the most readily available implement to move food to mouths — fingers. Eating some western foods such as burgers and French fries with cutlery would be deemed equally ridiculous, although juries are out on the correct way to eat pizzas.

Eating fried chicken with cutlery is an unnecessary complication; luckily, tandoori chicken has no slogans to promote or proscribe any hand-to-mouth method. Fingers are far more efficient for manoeuvring as aficionados will vouch, and licking is the logical finale to such activities, as long as the fingers are their own, of course.


Moreover, transmission of contagion is not possible if hands are properly washed — ‘sanitised’ being the term du jour — before and after such activity. This precaution should be followed even after the virus is licked and the slogan reinstated.

Viru’s A-Level Humour, Virat’s Style Statement, Women Team’s Big Win Stole The Show At BCCI Awards
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One of the most awaited nights in Indian cricket, the BCCI awards, took place in Mumbai on Sunday. The awards were meant to honour the best in cricket for the year 2018-19 in over 25 categories.

The who’s who of Indian cricket, from captain Virat Kohli, team coach Ravi Shastri to teammates Shikhar Dhawan, Jasprit Bumrah, Rohit Sharma and others were in attendance. Honouring the cricketers with awards were the newly appointed BCCI Chief Sourav Ganguly and BCCI Secretary Jay Shah. Here are all the major highlights of the star-studded night.

One of the most awaited nights in Indian cricket, the BCCI awards, took place in Mumbai on Sunday. The awards were meant to honour the best in cricket for the year 2018-19 in over 25 categories.The w..
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Taking home the biggest award of the night was former cricketer, Krishnamachari Srikkanth, who was felicitated with the Colonel C.K.Nayudu Lifetime Achievement Award. Srikkanth shared the stage with BCCI Chief Sourav Ganguly and BCCI Secretary Jay Shah.

However, one of the highlights of the evening was former cricketer Virendar Sehwag’s A-level humour which stole the show at the awards. Our very own ‘Viru’ delivered the seventh Mansoor Ali Khan Pataudi lecture at the BCCI awards. The lecture was established to honour former captain of the Indian cricket team Tiger Pataudi.

Commenting on the ICC’s plan to revamp Test cricket by shortening it to four days, Sehwag said, “Chaar din ki chandni hoti hai, Test match nahi...Jal ki machli jal main hi acchi hai, bahar nikaloge toh mar jaegi (Test matches aren’t meant to last 4 days. A fish is better suited for water. It will die if taken out of its habitat).”

Taking a strong stand against ICC’s move, Sehwag, in his usual style, said, "...Test cricket ko chanda mama ke pass le jaa sakte hai. (We can take Test cricket to the moon). We can have Day-Night Test cricket. If there is a day-night Test, maybe people will come to watch game after office. Innovations should happen but within the five days. It should not be shortened" he asserted.

(With inputs from PTI)

Taking home the biggest award of the night was former cricketer, Krishnamachari Srikkanth, who was felicitated with the Colonel C.K.Nayudu Lifetime Achievement Award. Srikkanth shared the stage with ..
Read More

Taking away the biggest honour of the night was ace bowler Jasprit Bumrah who was feted with Polly Umrigar Award for the Best International Cricketer - men’s category. BCCI secretary Jay Shah felicitated Bumrah with the honour. The award includes a trophy, a citation and a cheque worth Rs 15 lakh.

Bumrah took home another honour, the Dilip Sardesai Award for Highest Wickets in Test Cricket 2018-19. The award honoured the bowler’s international exploits. Bumrah took 34 wickets in six matches with three five-wicket hauls.

Poonam Yadav, on the other hand, was given the Best International Cricketer Award in the women's category.

Taking away the biggest honour of the night was ace bowler Jasprit Bumrah who was feted with Polly Umrigar Award for the Best International Cricketer - men’s category. BCCI secretary Jay Shah felicit..
Read More

Veteran actress Sharmila Tagore also made an appearance at the red carpet of the BCCI awards. The ‘Chupke Chupke’ actress dressed her sartorial best and looked graceful as ever in a turquoise-blue saree.

Also seen accompanying mommy dearest was daughter Soha Ali Khan who sported a funky dark green polka-dot top complete with black leggings.

Sharmila Tagore’s BCCI association dates back to her late husband, Mansoor Ali Khan Pataudi, who used to be the captain of the Indian cricket team.

Veteran actress Sharmila Tagore also made an appearance at the red carpet of the BCCI awards. The ‘Chupke Chupke’ actress dressed her sartorial best and looked graceful as ever in a turquoise-blue sa..
Read More

Arriving at the BCCI awards in style were the members of the women’s cricket team who owned the night, thanks to their wardrobe. Former captain of the national women’s cricket team, Jhulan Nishit Goswami, wore a black blazer with pink highlights.

Smriti Mandhana wore a stunning black jumpsuit with white highlights, perfectly paired with a pink jacket. Cricketers Shafali Verma and Richa Verma broke gender stereotypes by going for shirts and pants paired with coats. Poonam Yadav followed suit and went for a black ensemble paired with a light-blue waistcoat.

Arriving at the BCCI awards in style were the members of the women’s cricket team who owned the night, thanks to their wardrobe. Former captain of the national women’s cricket team, Jhulan Nishit Gos..
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While women stole the show at the BCCI awards with their killer wardrobe, the men’s cricket team were looking dapper and sharp too. Shades of black and blue dominated the choice of suits of the cricketers.

While Virat Kohli and Shikhar Dhawan went for black coats paired with white shirts, Rohit Sharma and Kuldeep Yadav stunned in blue hues. Dada, on the other hand, kept it simplistic by opting for a blue blazer paired with blue pants.



While women stole the show at the BCCI awards with their killer wardrobe, the men’s cricket team were looking dapper and sharp too. Shades of black and blue dominated the choice of suits of the crick..
Read More

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