Why Ronaldo's current football club is banking on his Instagram account

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By Joe Easton

Cristiano Ronaldo may no longer be officially the best soccer player in Europe, but the 33-year-old’s social media stardom suggests he could hold the key to Juventus Football Club SpA closing the gap on its wealthier rivals, according to one analyst.
Instagram’s most-followed person, who was named runner-up to former Real Madrid teammate Luka Modric at Monday’s Ballon d’Or awards, could triple the Italian club’s shirt sales by 2022, while spurring a 60 percent increase in annual sponsorship revenue from its deals with the likes of Adidas AG, said Banca IMI analyst Alberto Francese.



The bank, which also provides corporate services to Juventus, upgraded its rating on the stock to buy from hold in a client note titled “Ronaldomics” on Wednesday, while doubling its price target to 1.40 euros a share. The shares jumped 9.3 percent yesterday, the most in a month.

But investors be warned: Instagram fame may not be eternal. “Should Cristiano Ronaldo’s current social media popularity begin to fade, this could undermine the commercial potential on which Juventus is now capitalizing,” Francese added.


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From Ronaldo To Mozart, When Airlines Honoured Heroes In A Creative Way
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Airlines can get creative when it comes to paying homage to heroes. Here are some famous people who took to the skies, painted on airplanes.


In Pic: Mozart (L) and Cristiano Ronaldo (R)

(Image: britannica.com, AFP)

Airlines can get creative when it comes to paying homage to heroes. Here are some famous people who took to the skies, painted on airplanes. In Pic: Mozart (L) and Cristiano Ronaldo (R)(Image: britan..
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The world-renowned author, who inspired generations with her works such as Pride & Prejudice and Emma, featured on Norwegian Airlines’ first Boeing 787 Dreamliner aircraft. Austen’s portrait on the tail fin is taken from the late 19th century engraving, commissioned by the author’s nephew. It is based on the pencil and water colour sketch at the National Portrait Gallery in London. The airline said that it chooses personalities “who symbolise the spirit of Norway by pushing boundaries, challenging the norm and inspiring others”.

(Image: norwegian.com)

The world-renowned author, who inspired generations with her works such as Pride & Prejudice and Emma, featured on Norwegian Airlines’ first Boeing 787 Dreamliner aircraft. Austen’s portrait on the t..
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To mark their centenary year, Austrian airlines adorned most of their planes with their country’s famous citizens. While musical genius Mozart took the place of pride on the air-craft’s tail fin, the rest of the body was covered with illustrations of other stalwarts like composer Franz Schubert, Johann Strauss and Herbert von Karajan. Emperor Franz Joseph I and Empress Maria Theresa were also represented, as were Sigmund Freud and Konrad Lorenz, the Nobel Prize-winning behavioural scientist.

(Image: biography.com)

To mark their centenary year, Austrian airlines adorned most of their planes with their country’s famous citizens. While musical genius Mozart took the place of pride on the air-craft’s tail fin, the..
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The Dubai carrier emblazoned its A380 aircraft with images of Cristiano Ronaldo and his former Real Madrid teammates Gareth Bale, Sergio Ramos, James Rodrigue , Karim Benzema and Marcelo. The aircraft travelled to Hong Kong, Amsterdam and Frankfurt, with Madrid fans on board. In July, the airline produced a similarly decorated plane for Premier League side Arsenal for their preseason summer tour to Singapore — this time using a Boeing 777-200LR.

(Image: www.emirates.com)

The Dubai carrier emblazoned its A380 aircraft with images of Cristiano Ronaldo and his former Real Madrid teammates Gareth Bale, Sergio Ramos, James Rodrigue , Karim Benzema and Marcelo. The aircraf..
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The Bohemian Rhapsody singer found a place among other British icons like Roald Dahl and Bobby Moore on Norwegian Airlines’ tail fin ahead of what would have been his 71st birth-day. Commenting on Mercury’s inclusion in Norwegian Airlines series of ‘Tail fin heroes’, the company’s chief commercial officer, Thomas Ramdahl said, “Freddie Mercury inspired generations of music fans around the globe and it is a huge honour to have one of the greatest singers of all time adorn our aircraft.”

(Image: norwegian.com)

The Bohemian Rhapsody singer found a place among other British icons like Roald Dahl and Bobby Moore on Norwegian Airlines’ tail fin ahead of what would have been his 71st birth-day. Commenting on Me..
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