Infosys, Tatas most image-conscious: Nielsen

Infosys, Tata Group, Reliance Industries and ICICI Bank rank at the top of Nielsen India's Corporate Social Responsibility Index.

NEW DELHI: Infosys, Tata Steel and Tata Motors from the Tata Group, Reliance Industries and ICICI Bank rank at the top of Nielsen India’s Corporate Social Responsibility Index.

India Inc is fast realising that when it comes to building corporate image, nothing is more effective than high scores on the corporate social responsibility (CSR) scale, says the latest Nielsen Corporate Image Monitor 2007 (CIM) study. The CIM is at aimed measuring people’s perceptions of the image and reputation of India’s leading companies.

The CIM found that the impression of the top 20 companies among people surveyed had improved significantly in 2007. The average Net Image Goodwill of the top 20 companies saw a sharp improvement from 29% in 2006 to 41% in 2007.

Companies showing sharp improvements were Tata Steel, Tata Motors and Bharti Airtel. While ICICI Bank was the sole entrant from banking, not a single FMCG major featured in the top 10 list.

The results are an indication as to how Indian companies have become more aware of their role in CSR initiatives in the last few years. Environmental consciousness in the form of maintenance of parks and roads, primary education and training are the top three investment areas for corporations.

However, the study reveals that these initiatives fall short of stakeholder expectations and their vision for real social responsibility. “While India is on a high growth trajectory, there are many areas of society in need of drastic improvement to sustain growth,” says Nielsen India associate director-client solutions Palal Bhattacharjee “There appear to be gaps between what Indian companies currently spend in support of CSR compared to their stakeholders’ expectations.”
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