Market Watch
Politics and Nation

Anti-plastic message: Mother Dairy commissions plastic 'Ravana'; dismantles and sends for recycling

​Mother Dairy's plastic ban initiativeBCCL
​Mother Dairy's plastic ban initiative
In a bid to raise the issue of single-use plastic, milk chain Mother Dairy commissioned a 25-feet effigy of Ravana using waste plastic collected from households in Delhi and neighbouring cities, which was later dismantled and sent for recycling.
About awareness driveBCCL
About awareness drive
On the 150th birth anniversary of Mahatma Gandhi, Mother Dairy undertook an awareness drive urging its consumers to reduce use of plastic. "And, to drive home the point, the company commissioned a 25-feet effigy of Ravana using waste plastic collected from households in Delhi-NCR," the company said in a statement.On the occasion, Mother Dairy also organised an awareness march at Buddha Jayanti Park here, during which people took a pledge to reduce plastic usage.
Waste collection driveBCCL
Waste collection drive
The plastic waste collection drive has already covered areas like Pandara Road, Lodhi Colony, Pitampura and Rohini, and it will soon extend to other areas of Delhi-NCR. The drive was supported by leading NGOs for door-to-door plastic collection.Elaborating on the initiative, Sangram Chaudhary, Managing Director, Mother Dairy, said, "As a responsible organisation, we feel it is our collective responsibility to create an awareness against reducing the use of plastic in our daily lives."
'Eradicate single-use plastic by 2022'BCCL
'Eradicate single-use plastic by 2022'
On the occasion of Gandhi Jayanti, PM Narendra Modi has called upon people to eradicate single-use plastic from the country by 2022. Mr Modi said, plastic is a major threat to environment and we have to achieve the goal to eradicate single-use plastic from the country.
Citizens participate in Swachhta AbhiyanBCCL
Citizens participate in Swachhta Abhiyan
During the first phase of Swachhta Abhiyan- between September 11 and October 1 - more than 500 metric tonne of plastic waste was collected. Over four lakh students and citizens took the pledge against single-use plastic. All the Dilli Haats were made plastic-free. The district magistrates also organised several programmes across the city to promote eco-friendly alternatives to plastic.
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