WhatsApp launches ‘check it before you share it’ campaign to stem misinformation

WhatsApp said the campaign tries to inculcate behaviour that urges users to gain more information about the messages they receive through many ways, like reaching out to the MyGov helpline which it had launched last month to receive updates or sea...

Agencies
WhatsApp said it has made significant product changes to address virality, partnered with governments and global institutions to empower users to have access to credible information, and has stepped up fact checking.
ET Spotlight
NEW DELHI: Messaging giantWhatsApp said on Friday it is launching a new campaign called ‘Check it before you share it’ aimed at reminding users to double-check facts before forwarding. WhatsApp said it has also seen a significant increase in the amount of voice and video calling across India during the COVID-19 pandemic.

WhatsApp said the campaign tries to inculcate behaviour that urges users to gain more information about the messages they receive through many ways, like reaching out to the MyGov helpline which it had launched last month to receive updates or search the web.

To promote the MyGov helpline, WhatsApp said the campaign conveys the precautionary measures that people should take to prevent the spread of COVID-19 and to maintain social distancing. WhatsApp said people will be able to see these ads on Facebook and Instagram, and message the helpline with just one tap.


“WhatsApp takes the safety of its users very seriously. People across the country are relying on WhatsApp to talk to their loved ones, doctors, teachers and businesses during this challenging time. Our priority is to empower people to directly connect with health officials and government agencies to rely on these credible sources to receive verified updates during the pandemic. This campaign helps convey our collective responsibility and the need to always verify before sharing information.” said Shivnath Thukral, India head of public policy for WhatsApp

Abhishek Singh, CEO MyGov and president and CEO, National e-Governance Division said WhatsApp has taken proactive steps to support MyGov in its endeavour to ensure that people have access to accurate and verified information. "Through partnerships with various stakeholders and institutions, together we are making credible information available to everyone. We can all play a part in flattening the misinformation curve, and it all starts with being mindful of the information we choose to share with our communities and loved ones. Right information about Dos and Don'ts also helps in driving behavioral change, so very vital in dealing with this pandemic. We urge people to rely on the MyGov helpline and reach out for timely and reliable health information.” he added.

WhatsApp said it has made significant product changes to address virality, partnered with governments and global institutions to empower users to have access to credible information, and has stepped up fact checking.
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