Market Watch

Brand Equity Roundup: The Idea, Vodafone inaugural campaign

Siddharth Bannerjee, EVP, Marketing, Vodafone shares his thoughts on the Idea-Vodafone inaugural campaign and the challenges that come when two big advertisers come together. Satrajit Sen of Brand Equity discusses the challenges of the telecom industry Bannerjee.
Share this Video
Text Size:AAA


This article has been saved