Myntra eyes five-fold rise in Big Billion Days sales

With fashion being one of the top categories for the ecommerce player, its other fashion retailer Jabong will also participate in BBD.

With fashion being one of the top categories for the ecommerce player, its other fashion retailer Jabong will also participate in BBD.
BENGALURU: Flipkart's fashion arm Myntra expects a five-time increase in sales during the upcoming Big Billion Days (BBD) sale, the five-day annual flagship sale event slated for September 20-24.

With fashion being one of the top categories for the ecommerce player, its other fashion retailer Jabong will also participate in BBD. Flipkart is targeting an overall increase 2.5-3 times of last year, which indicates total sales of $1.5 billion.

“We are participating in Flipkart's Big Billion days for the third year in a row and are expecting a 5x growth in sales by selling 3 million products over the 5 day sale,“ Naresh Krishnaswamy , chief revenue officer, Myntra.
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