E-commerce players join hands to launch its own council, TECI

TECI expects to collate, crystallise and share the e-commerce industry’s viewpoint in this regard, working collaboratively with other stakeholders.

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TECI will provide thought leadership for the e-commerce sector and articulate the voice of the sector in the media.
NEW DELHI: The rapidly growing e-commerce sector launched its own trade association under the name of The E-Commerce Council of India (TECI) on Wednesday.

The founding members of TECI include Snapdeal, ShopClues, UrbanClap, Shop101, Flyrobe, and Fynd along with online brands like Mamaearth, Superbottoms, and Azah.

TECI members, account for more than 7.5 lakh online sellers and service providers. Every month, more than 100 million users interact with the online businesses operated by TECI members. More than 30 global and domestic institutional investors have invested more than $2.25 billion in the enterprises founded by TECI members.


The e-commerce sector in India is witnessing fast growth supported with the rise in the number of internet users. While nearly 140 million Indians are already shopping online, the expansion of digital commerce into Tier 2 & 3 cities has opened the doors for the next 200-300 million online buyers.

According to a February 2019 Morgan Stanley report, India is adding one internet user every 3 seconds and the e-commerce sector in India is estimated to reach $230 billion by 2028, accounting for 10% of India’s retail. The fast growth of the digital commerce sector, fueled by global investments and evolving consumer habits makes it one of the leading contemporary influences and is expected to have a significant impact on social and economic landscapes in countries around the world.

Policy makers in various countries, including in India, are engaged in discussion and debate to determine optimal policy frameworks for the sector, which will enable fast growth, while balancing the interests of all stakeholders. TECI expects to collate, crystallise and share the e-commerce industry’s viewpoint in this regard, working collaboratively with other stakeholders.
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Besides policy advocacy, the council seeks to define and encourage the use of industry best practices relating to data privacy, logistics, payment processes, resolution of disputes, consumer protection, MSME development and other relevant issues.

Siddharth Munot, Co-founder of Bewakoof.com, said in a statement, "TECI is one of a kind industry association that would help the industry and will work in line with other trade bodies for the betterment of the e-commerce sector and digital-first brands."

TECI will provide a neutral and objective platform for discussion and debate on non-competitive issues relating to the development of the e-commerce sector in India. Moreover, it also expects to provide thought leadership for the e-commerce sector and articulate the voice of the sector in the media. It will work in collaboration with trade bodies in India and outside to further the objectives of the association.

Pratik Agarwal, Co-founder of Breya, said in a statement, “We believe TECI will play a big role in making major policy decisions in e-commerce sector, a more consultative process keeping in mind the larger interest of Indian Economy. We look forward to working with TECI members in a constructive way."
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