Routematic eyes direct B2C lane

Surajit Das, CEO, Routematic told ET that the company plans to venture into the B2C model for commute in Pune early next year.

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Set up as a firm offering location tracking and travel management software to companies, Routematic has been offering fleet management services since January 2018.
PUNE: Urban mobility startup Routematic, which currently caters to the B2B segment will soon start offering rides directly to consumers for their daily commute. Surajit Das, CEO, Routematic told ET that the company plans to venture into the B2C model for commute in Pune early next year.

Currently, Routematic offers fleet management services to companies in Pune for their employee-commute needs. “We would match riders either based on the company they work at or people travelling to the same business district or IT park,” Das said.

This is unlike the current shared-cab model that most B2C operators provide where rides are randomly assigned, and people often end up travelling a circuitous route to get to their destination.


“We already have information on trip patterns in the city. The riders would gain entry into the system through their official email IDs which would serve as the first level of verification,” he said. He added that the company would still remain focused on the daily commute market, and was not keen on entering the broader B2C cab segment.

Set up as a firm offering location tracking and travel management software to companies, Routematic has been offering fleet management services since January 2018.
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