Sameer Singh to join ByteDance as VP monetisation for India business
Singh has recently quit as CEO – South Asia at GroupM and will join ByteDance in August.
By Gaurav Laghate, |
MUMBAI: ByteDance, the Chinese technology company and owner of social networking app TikTok, has announced appointment of Sameer Singh as Vice President, Monetisation (India).
Singh has recently quit as CEO – South Asia at GroupM and will join ByteDance in August. In his new role, he will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India.
“I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market,” Singh said.
Prior to GroupM, Singh has worked in different regions including India, China, USA, UK and West Asia.
"We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetisation efforts in India across our various platforms such as TikTok and Helo to even greater heights,” said Lidong Zhang, Senior Vice President, ByteDance.