Market Watch

Can Facebook tackle your love life?

Popularity of online datingAgencies
Popularity of online dating
Facebook Dating comes as the popularity of online dating grows: In 2016, 15% of all US adults said they had used online dating services, up from virtually none in 2005, according to the Pew Research Center.

The market is crowded. From old school sites like eHarmony to Hinge or The League, a members-only service promising to bring together folks with ``ambition and a drive to succeed," there are also apps focused on farmers, religious groups, seniors, the LGBT community and so on.

When he announced the feature last year, Facebook CEO Mark Zuckerberg said Facebook Dating is 'not just for hookups' but to build 'meaningful, long-term relationships'. That appeared to be a direct swipe at Tinder, a service best known for hooking people up with people they find attractive by showing their photo, age and first name.
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