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Huawei promises smartest 5G phone, but who will be brave enough to buy?

Caught in trade conflictAP
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Caught in trade conflict
The No.2 smartphone maker is caught in the fallout of a trade conflict between Washington and Beijing that analysts say is morphing into a technology cold war. It expects the US ban to cost it $10 billion.

Holding the launch in Europe underlines the importance of the region's 500 million consumers to Huawei. It lost five percentage points in market share here following the US ban, even as buyers rallied to its brand at home.

Huawei has been running an online marketing campaign, with the slogan "Rethink Possibilities", recruiting fans to spread the word about the launch. The same website will livestream the event, which starts at 2 pm (1200 GMT).
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