India's smartphone shipments touch a record 50 million units in Q3: Report

Canalys says the festive sales at Amazon and Flipkart are a clear indication that despite the economic downturn, India’s penchant for a good smartphone and a good bargain remains intact.

Agencies
India’s smartphone shipments recovered in the July-September quarter to a record 50 million units, growing 8% year-on-year, as manufacturers pushed inventory for the festive season, according to a latest research.

Market researcher Canalys said this is an all-time record for smartphone shipments in a single quarter in India. Industry executives also attributed the surge to manufacturers pushing shipments in September since India increased import duty on smartphone display from October.

“Smartphone vendors are definitely bullish,” said Canalys analyst Adwait Mardikar.


“The government, slowly but surely reducing restrictions on movement after a three months lockdown, has created the perfect atmosphere for sustained growth. While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season,” he said.

Canalys says the festive sales at Amazon and Flipkart are a clear indication that despite the economic downturn, India’s penchant for a good smartphone and a good bargain remains intact.

As per the researcher, Xiaomi remained the market leader, growing 9% to ship 13.1 million units in the July-September period. Samsung regained second place from Vivo, with 10.2 million units, up 7%. Samsung’s aggressive product portfolio and pricing strategy in the low-end paid off
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Vivo slipped to the third spot growing 19% to ship 8.8 million smartphones, while Realme breathed down its neck with 8.7 million units shipped. Oppo completed the top five, shipping 6.1 million units.

“Ongoing tension between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass market customers,” said Canalys Research analyst Varun Kannan.

Collectively, Chinese vendors comprised 74% of total smartphone shipments this quarter, which has grown from 76% a year ago. “However, the tensions have caused Chinese smartphone brands to act more conservatively in recent months, reducing their marketing spend, and carefully trying to project the image that they are important contributors to, and stakeholders in, the economic future of India,” said Kannan.
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