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Banijay Asia, GroupM join hands to offer content and monetisation solution to platformsThe partnership deal, which was in the works for close to a year, is between Motion Content Group, a division of GroupM, and Banijay Asia.
5 Jun, 2019, 08.23AM IST- GroupM’s Sameer Singh to join ByteDance
Singh will remain with GroupM till end of next month and join the Chinese company in August.
22 May, 2019, 07.12AM IST
- GroupM names Prasanth Kumar as South Asia head, Sam Singh quits
Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.
21 May, 2019, 04.34PM IST - India film marketing spends touch Rs 606 crore in 2018
Out of the total spend, television and digital alone have cornered almost 75% of the pie.
28 May, 2019, 02.18PM IST - Sameer Singh to join ByteDance as VP monetisation for India business
Singh has recently quit as CEO – South Asia at GroupM and will join ByteDance in August.
21 May, 2019, 05.40PM IST - Ad blitz: Brands look to encash events like elections, IPL, world cup
According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.
4 Apr, 2019, 07.53AM IST - Volleyball League owners aim to make event second biggest in India
While PVL had a short first season (21-days, 6-teams), the league will be adding two more franchises ahead of second year.
10 Apr, 2019, 07.31AM IST - India is YouTube’s largest and fastest growing audience in the world: CEO
ComScore data suggests that YouTube has more than 265 million monthly active users in India.
9 Apr, 2019, 08.35PM IST - India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018
While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
4 Apr, 2019, 05.38PM IST
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