GROUPM

Havas Group acquires majority stake in independent digital agency Langoor

This is the second acquisition in India by the French ad network, which has ambitious target of a 3-fold growth in business and workforce.

Reliance Group m-cap touches record low

The group’s market cap has fallen 41 per cent from Rs 38,912.06 crore on December 31, 2018.

GroupM’s Sameer Singh to join ByteDance

Singh will remain with GroupM till end of next month and join the Chinese company in August.

Banijay Asia, GroupM join hands to offer content and monetisation solution to platforms

The partnership deal, which was in the works for close to a year, is between Motion Content Group, a division of GroupM, and Banijay Asia.

GroupM names Prasanth Kumar as South Asia head, Sam Singh quits

Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.

India film marketing spends touch Rs 606 crore in 2018

Out of the total spend, television and digital alone have cornered almost 75% of the pie.

Sameer Singh to join ByteDance as VP monetisation for India business

Singh has recently quit as CEO – South Asia at GroupM and will join ByteDance in August.

India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupM

As per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...

Ad blitz: Brands look to encash events like elections, IPL, world cup

According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.

Volleyball League owners aim to make event second biggest in India

While PVL had a short first season (21-days, 6-teams), the league will be adding two more franchises ahead of second year.

India is YouTube’s largest and fastest growing audience in the world: CEO

ComScore data suggests that YouTube has more than 265 million monthly active users in India.

India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018

While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.

Cricket overkill may hit ad revenues: Broadcasters

Heavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.

Social media code of ethics unlikely to tame fake news, say analysts

Companies such as Facebook, Google, Twitter, WhatsApp and ShareChat agreed on Wednesday to adhere to a code of ethics ahead of the general ...

100 per cent placement at IIM-Nagpur; highest package at Rs 20 lakh

The institute has completed its final placement process for the third batch of students enrolled in its flagship Post Graduate Program in M...

Latecomers hear the buzz, register on social media

With elections due in May, many political leaders take the plunge, try to reach out to their followers.

WPP ups investments in India; GroupM takes 100% control of Madhouse

As part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...