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Advertisers return to multiplexes on ‘Wonder Woman’ hopes“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and fro...
- ET Catalyse Virtual 14: Madmen & Mathmen feat. Tushar Vyas, Shantanu Sirohi and Tanmay Mohanty
How are the advertising’s big gun’s calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are t...
- IPL franchises rake in over Rs 500cr from sponsorships: GroupM ESP
Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolka...
- AAAI elects Publicis Groupe’s Anupriya Acharya as new president
Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the Association.
- TV advertisement volumes surge as the festive season kicks in and lockdown eases
“We are seeing positive sentiments ahead of the festive season, and I think, many brands will be looking at increasing their share of voice...
- Influencer marketing has a big fake followers issue but that's not the only problem
While fake followers and fake influencers — users who’ve gained popularity only on the back of fake followers — are not new, the issue co...
- Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESP
The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...
- Ex-GroupM top executive is Publicis’ new CFO
Vasani told BE, “This was not an easy decision on my part and it took a great deal of consideration. It is always exciting and yet, a bit u...
- GroupM expects India’s advertising expenditure to rise 11%
The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...
- WPP Group India to bring its arms under one roof
Campuses in Mumbai, Gurugram to facilitate better collaboration
- Reliance Group m-cap touches record low
The group’s market cap has fallen 41 per cent from Rs 38,912.06 crore on December 31, 2018.
- GroupM names Prasanth Kumar as South Asia head, Sam Singh quits
Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.
- Ad blitz: Brands look to encash events like elections, IPL, world cup
According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.
- Cricket overkill may hit ad revenues: Broadcasters
Heavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.
- India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupM
As per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...
- Tech, advertising companies join hands to curb pesky ads, spam
All are members of CBA, an international self-regulation body for advertisers, which has revised standards with immediate effect, and are ...
- World has become more local: Tamara Ingram, CEO J. Walter Thompson
ET met with Ingram in the thick of India's #MeToo movement, where several agencies were implicated for fostering a “toxic” work culture
- WPP ups investments in India; GroupM takes 100% control of Madhouse
As part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madh...
- GroupM appoints Sameer Singh as South Asia CEO
Srinivas will now transition fully to WPP India country manager, the company said in a release.
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