Tim Cook

Tim Cook

CEO & Board Member, Apple Inc
Birth DetailsNovember 1, 1960 | Robertsdale, US
NationalityAmerican
LeagueBusiness Leader
EducationIndustrial Engineering, Auburn University; MBA, Duke University
Tim Cook's Assets
  • Stake in Apple Inc


Tim Cook's Journey so far...

  • Brought up in a small town in Alabama, Tim Cook joined IBM right after finishing graduate school in 1982
  • After a 12-year stint, he left IBM as the director of North American Fulfilment. He was in charge of the company’s personal computer division and oversaw its manufacturing and distribution functions for North and Latin America
  • For his next job, Cook joined Intelligent Electronics in 1994 as the COO (chief operating officer) of their reseller division
  • In 1997, he joined Compaq as the vice-president of Corporate Materials
  • After a short stint at Compaq, Cook joined Apple in 1998 as the senior vice-president of worldwide operations
  • He joined Apple at a time when its future seemed gloomy and Steve Jobs had returned to the company after more than a decade. In the times that followed, while Apple was creating some of the most revolutionary electronic products that the world would see, Cook was busy restructuring its manufacturing and supply chain operations
  • Soon after Cook joined, Apple had started turning in profits
  • In 2000, Cook was made the senior vice-president of worldwide operations, sales, service and support
  • Two years later, he became Apple’s executive vice-president for worldwide sales and operation
  • In 2004, when Jobs had to take a leave of absence for the treatment of pancreatic cancer, Cook was put in charge of the Macintosh team and named interim CEO
  • Jobs returned the following year and Cook was then made the COO of the company
  • He also joined the board of Nike in 2005
  • He was again made interim CEO in 2009 when Jobs went on leave to get a liver transplant
  • In August 2011, Cook succeeded Jobs as the CEO of Apple after the latter resigned and became chairman of the board
  • Since then Apple has come a long way under Cook’s leadership. According to recent data, Apple is the world’s most valuable company with its market capitalisation nearing the $2 trillion mark and Cook is one of those few non-founder CEOs who is part of the billionaire club


Before you go...

  • According to reports, Cook wakes up at around 4 o’clock every morning and reviews the global sales data
  • Cook, as the successor, particularly follows one of Jobs’s philosophies: “Don’t ask what I would do. Do what’s right”
Last Updated: 12/02/2021

Tim Cook News

  • Apple's developer conference begins Monday, showcasing new artificial intelligence features. This event marks CEO Tim Cook's final appearance before John Ternus takes over in September. Analysts anticipate significant updates to Siri, making it more conversational and capable. Apple is also expected to hint at future hardware expansions. This transition occurs as the tech industry experiences major AI-driven changes.
  • Nvidia CEO Jensen Huang will join the advisory board of Tsinghua University's School of Economics and Management. This elite Chinese institution also counts Apple's Tim Cook as its chair. Huang's appointment comes amid a US ban on advanced Nvidia chip exports to China. The university board includes other prominent global tech and finance leaders. Members typically meet annually in Beijing.
  • President Donald Trump travels to Beijing for talks with President Xi Jinping. He promises persuading China to open up to American businesses and addressing trade disputes. Discussions will also cover Taiwan and the ongoing situation in Iran. Top CEOs are accompanying Trump, highlighting the economic focus of this significant visit.
  • President Donald Trump embarks on a trip to China this week to meet President Xi Jinping. Several prominent US executives from technology and agriculture sectors are joining the delegation. Discussions will focus on trade and artificial intelligence. Key figures include Elon Musk and Tim Cook. Other notable attendees represent major companies like Blackrock, Blackstone, and Boeing.
  • Top US executives, including Tesla's Elon Musk and Apple's Tim Cook, will accompany US President Donald Trump on his visit to China this week, a White House official said Monday. According to a list shared by a White House official, speaking on condition of anonymity, Musk and Cook will be accompanied by 15 other chief executive officers.
  • Valuation expert Aswath Damodaran highlights Tim Cook's significant role in Apple's financial growth. Cook's tenure is seen as a masterclass in corporate restraint. He oversaw aggressive cash returns and cautious expansion. This approach contrasts with Steve Jobs' disruptive vision. Damodaran believes Cook's discipline is a valuable, often overlooked, management quality.
  • Apple's outgoing CEO Tim Cook expressed immense excitement for India, highlighting strong double-digit growth in iPhone, iPad, and Mac sales. The company is expanding its retail and manufacturing presence, with about one in five iPhones now made in India, creating significant job opportunities and solidifying its position as a key market and production hub.
  • Warren Buffett Apple investment: Warren Buffett lauded Tim Cook's leadership at Berkshire Hathaway's shareholder meeting, highlighting the immense success of their $35 billion Apple investment. Buffett revealed the bet was primarily on Cook, who transformed the investment into approximately $185 billion, a testament to his management of Apple's growth.
  • Apple CEO Tim Cook expressed excitement about India's market. The company achieved strong double-digit growth in India for iPhones, iPadApple posts strong growth in India despite global smartphone slowdowns, and Macs. This success occurred even as the overall Indian smartphone market faced a downturn. Apple's aspirational appeal is growing, bringing new users into its ecosystem. The company is navigating memory chip cost increases.
  • Palo Alto Networks is acquiring Portkey, doubling the AI infrastructure startup's valuation. This and more in today's ETtech Top 5.

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